Cloud Identity updates from Paris: Microsoft B2C and B2B Collaboration

A few weeks ago, some of the team at OCG boarded the Eurostar for the short hop to Paris, to attend a European Microsoft Cloud Identity Conference over 2 days. At the event we gained some insights into the Microsoft roadmap for B2B and B2C.

Microsoft AAD B2B Collaboration and Microsoft B2C are two important pillars in Microsoft’s cloud identity strategy.

AAD B2B is the easiest way there is to federate with your partner companies, giving them access to resources in your domain without managing their credentials.

Microsoft B2C is a directory and authentication mechanism designed for customer-facing websites, with highly configurable user journeys.

At the conference, we first went over some B2B roadmap details. Here are the headline announcements:

B2B Invitations are changing

  • Revamped invitations will use one-time links for guests without AAD accounts
  • Guests will be able to receive links directly to applications and perform just-in-time invitation redemption

B2B Tenant Friending release is getting closer

  • This feature offers two closely linked companies a way to share applications automatically – after the initial setup, all the guest users need is to be placed in a specific group in their own AAD directory to share those resources


We won an award

A group shot of Neil, Jason, Mat and Marcus holding the awardOur very own product, Access Centre B2B, featured in a presentation slot at the conference and as a result, we came home with this award.

A day on B2C followed, with some excellent presentations on what you can achieve with Advanced Policies.

These included:

  • Passwordless authentication
  • Sign in using your O365 account
  • Migration from legacy systems

B2C advanced policies (also called the “Identity Experience Framework”) offer a hugely rich set of scenarios for crafting customised user journeys.

We also discussed some of the reasons customers buy into Microsoft B2C, a useful study for Microsoft, as the product only became generally available in 2016. These included:

  • A desire for lower cost and more secure authentication, and to escape the burden of identity management
  • Addressing compliance requirements
  • Simplifying / consolidating multiple legacy authentication systems
  • Identity protection
  • Wanting to expand into new markets (and benefit from B2C’s impressive localisation)

Kudos to Microsoft for yet another impressive conference, packed with useful learning experience and news about their progress on these technologies.

To find out more about collaboration with Microsoft AAD B2B, or about using Microsoft B2C as a single sign-on solution for your public-facing website, why not sign up for our upcoming summit and attend dedicated workshop sessions delivered by our experts?