Category: CIAM

Microsoft AAD B2B: New Features Now in Preview

As explained in my earlier blog post, B2B is a secure and hassle-free way of authenticating your partner identities so that they can collaborate with you. Authentication is based on corporate identities being stored in Microsoft Azure Active Directory, but doesn’t require your partner identities to belong to an existing Azure AD tenant. Now we’re excited… Read more…

4 Ways to improve customer engagement in retail – without using an emoji

Perhaps the only thing more bewildering for retailers than the unsympathetic pace of digital disruption is the advent of the term ‘customer engagement’. Isn’t that what your marketing department refer to when they insist that half a week of posting emojis on Twitter is vital for business?   CUSTOMERS EXPECT A SEAMLESS EXPERIENCE A recent… Read more…

How to manage partner identities better with Azure AD B2B

It’s one thing having to manage the identities of users in your organisation’s directory; how tricky must it be to add users from your partners into the mix? The task is perhaps not as great as you’d expect, thanks to Azure AD B2B. Working out the best way to interact with partners, particularly where large numbers… Read more…

Get top marks for student experience with CIAM

With application rates dropping and competition rife, getting top marks in the student experience league table is now the Holy Grail for the education sector. But with the ever-evolving student life cycle now stretching from pre-application to far beyond graduation, it’s imperative that a university’s customer identity and access management (CIAM) solution can facilitate these… Read more…